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| The choices available |
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There are commonly two courses of action open to a business in an unfamiliar environment. Either the foreign management will seek to impose their attitude upon the local culture, or they may assume, that familiarity with local conditions dictates that local distributors, partners, advisors or staff should have a free hand in running the business. |
There is a third course...
By far the most effective, but at the same time most difficult course to take is to combine the optimum elements of both approaches with a full understanding of the background issues applicable. This can only be realised if the project is supported by someone who is as sensitive to the needs and policies of the foreign business, as they are to the culture and conditions applicable to business in Turkey.
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The likelihood is that if the advice is provided by a source that cannot see into both cultures, neither side of the collaboration can be depended upon to grasp the business ethic, cultural and regulatory requirements of the other’s environment. Nor therefore can either be reasonably expected to act objectively to the best advantage of the new co-operation or organisation. |
Essentially I am in the business of connecting people with needs, listening and responding to those needs and seeking to direct them as best as possible in the light of what I can already understand that they will view as “different” in the other parties’ environment. What qualifies me to do this is more than two decades of managing successful enterprises, and providing assistance to businesses inevitably involving both Turkish and European partners, collaborators and clients. |
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The common denominator is business undertaken successfully between two cultures in areas of activity limited only by the requests received to date. |
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